![]() ![]() This is additional work, but it’s the fun part because you really get to experiment with your design and even create two completely different versions of your publication. Since iPad users can rotate their device, the layout needs to account for that, meaning you must lay out your pages twice. After setting up your document in the App Studio format, you will notice that the document is displayed in both a vertical and horizontal layout simultaneously. In the New Project dialog you can currently select only iPad as a format, but in the future you will be able to export to iPhone or Android, Quark says. It’s more interesting however to create an App Studio issue because it allows even more interactivity. Readers can also zoom in and out, and you can add various interactive elements, including slideshows, movies, buttons, sounds, and HTML via a new palette. The reader would later navigate the pages by swiping up or down to turn pages, and left and right to switch between chapters or articles. The first option offers limited features and you wind up with something that closely resembles a PDF file. When creating your first book or magazine issue, there are two options: either convert an existing print layout or create an App Studio layout from scratch. This can be used to link, for example, to, where readers can buy your book. You can link part of a page to a website. Then, drag them onto the objects that you want to replace in the App Studio Factory. One tip: If you want to customize your bookstore, you can create the elements in Photoshop and save them as a PNG file. So in theory, it looks like with ePublishing the author would break even sooner, particularly since there likely would be more interested buyers for the lower-priced eBook. The same book released as an eBook costs, say $1.99 to the reader, but the author is still left with $1.40 after Apple’s 30 percent cut. For a 40-page full-color book, for example, the final publication would cost about $10 retail with a 10 percent profit margin. In the past, the only self-publishing option for authors would have been a print-on-demand publisher. First, you design your app (bookstore or newsstand) and then create content (books or periodicals). There are two compelling elements to ePublishing: The business model is appealing, and designing for an interactive medium such as Apple’s iOS devices is just pure fun. QuarkXPress allows you to display both versions next to each other, copy elements from one layout to the other, and keep them in sync. When creating an ePublication, you can design a vertical and horizontal version. In addition, because of the complexity of developing in App Studio (reinforced by the fact that Quark scheduled aīoot Camp devoted to teaching people how to use it), we decided to test the product by creating a genuine working app (one that will be for sale in the App Store) in order to offer readers a real-world evaluation of how well QuarkXPress 9.1 in general, and App Studio in particular, lives up to its claims.
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